CORNELL CAPITAL GROUP
S.P001–©20

BRIEF

☒ Finance Sector
⦿ Agency Work
⦾ Freelance
⦾ Personal
⊹ Logo
⊹ Brand Identity
⊹ Visual System
⊹ Web
⊹ Social Media
↳ Creative Director: Becky Kitlan
↳ Design Director: Kneil Melicano
↳ Illustration + Motion: Helen Ratner
↳ UI/UX: Terry W

Cornell Capital Group is a US-based private investment firm with offices in New York and Hong Kong. Founded in 2013 and leveraging decades of global investment experience, the firm takes a disciplined approach to investing across the consumer, financial services, and industrials/business services sectors, often in companies that can benefit from the firm's Asia presence and cross-border expertise and designed to serve as a bridge between leading academic financial research and practical investment management for individuals and families.

We were tasked to rebrand and give CCG a visual identity and branding with a contemporary spin that can communicate its core, and deliver straight-forward messaging to individual clients seeking a more tailored kind of advisory relationship.

IDEA

For Frontpoint, the brand name, logo, and signature color Frontpoint Green held the most equity. While maintaining heritage elements’ autonomy, we focused on refining other components of the visual identity.

We wanted the firm’s branding system to inspire a similar trust in their clients, so we started with a premium color theme, then evolved a simple yet more contemporary identity and branding elements that clients will come to associate with reliability and security.

PUSH

We also developed a straightforward site, that clearly explains the focus of CCG’s services by presenting their deal accomplish-ments in well-constructed case studies to build trust with users.